We finally know definitively that the brain is hard-wired to take mental shortcuts whenever we make decisions.

Internal mechanisms help us quickly assimilate information and take the appropriate next step.

Those who understand how these mechanisms work have enormous power to help others make easy, quick decisions.

 

Persuasion

 

The Power of Friendship

Trust, friendship and common bonds are a key power.
 

The Power of Authority

By effectively showing credibility, knowledge, and authority, you reduce the risk inherent in most decisions.
 

The Power of Consistency

By effectively showing credibility, knowledge, and authority, you reduce the risk inherent in most decisions.
 

The Power of Reciprocity

This is the well documented, universal psychological requirement for quid pro quo.
 

The Power of Contrast

In the real world of the brain, objective values simply don’t matter-perceptions rule.
 

The Power of The Reason Why

Scientific studies create and validate the Power of The Reason Why. Ask without a reason, get turned down. Provide a reason for acting, and you persuade compliance.
 

The Power of Hope

Hope is the strongest motivator of all human activity.
This course presents the elements of each power, shows how to activate each and how to apply individual powers and their combinations.
We provide a process for determining which powers will be most easily activated in each persuasion encounter.